Shannon Lee
Creative Leader Brand Enthusiast 

As Executive Creative Director at Komodo Health, I lead brand transformation and creative, and partner with sales and digital marketing to drive campaigns. I recently directed a full corporate rebrand completed in 90 days, including a new brand identity and logo, a refreshed messaging architecture, a redesigned website, more than 500 collateral updates, and a new brand campaign. I also serve on Komodo’s AI Council and the AI Adoption & Enablement Committee. In my day-to-day, I use practical AI to speed content work, tighten reviews, and keep governance solid. Recent outcomes include contributing to a marketing-influenced pipeline of approximately $120M and developing the brand for Komodo’s AI platform, Marmot, capped by its launch and a feature at Nasdaq MarketSite in Times Square

Prior to that, I spent 16 years agency-side, where I built and led a 22-person creative department serving enterprise technology, healthcare, and nonprofit clients. My remit spanned org design and leadership, budget and vendor stewardship, and end-to-end brand and campaign programs. I introduced creative automation that reduced production costs by $224K annually, partnered with strategy and media on integrated go-to-market initiatives, and maintained strong team health with an 88% retention rate while raising the quality bar.

Beyond day-to-day leadership, I invest in the industry. I served five years on the American Marketing Association Chicago board, including a term as President when the chapter earned Silver Chapter of the Year honors. I also contribute as a member of the Fast Company Executive Board.

Awards matter, but the real win is building teams where creativity thrives, people feel inspired, and work moves the business.